Cosmoprof Bologna 2018

Posted On April 19, 2018

PREBERI OBJAVO V SLOVENŠČINI

It’s been more then a month and I still haven’t gathered my thoughts and impressions about one of the biggest beauty fairs in Europe – Cosmoprof Bologna. This is something you just can’t describe, any description is not fair. Huge halls, so many people, brands and products from all around the world! I still remember my first text from the fair, when my boyfriends asked my how it is:

This is heaven on Earth!

If you are a beauty enthusiast, if you are interested in what’s new in beauty world, if you like browsing the stands, talking to people or just trying and smelling products – then this is a fair for you! I am certain that any beauty enthusiast will find a section for themselves, let it be green cosmetics, make up, nail polishes, fragrances, hair products, new cosmetic treatment or something I can’t even remember right now.

This year I was more organized then last, but it was very tiresome – I was one of the first ones there and one of the last ones to leave and I was walking, walking, walking around, from booth to booth, from hall to hall, from representative to representative. I know it doesn’t actually sound dreamy but it sure was!

I’ve met so many new products, so many new brands and their representatives that I still can’t believe how many beauty companies there are in the world. And, eventhough I wanted it so much, I probably haven’t managed to see even half of the exhibitors.

DO I RECOMMEND VISITING?

YES! Not just to everyone that are a part of beauty industry but also to all of beauty enthusiasts out there. BUT if you are a beauty enthusiast and would like to buy stuff at the fair, I do recommend finding out in advance which day will be the “sales” day, since majority of the companies don’t actually sell their products most of the time, since they want to keep the pretty stands and perfect presentation for the duration of the fair. Usually that is the last day of the fair. Of course, there are still some that sell troughout the fair, but most of them simply don’t.

WHAT DID I REMEMBER THE MOST?

As said before I’ve been more organised this year and I already knew before the fair who I want to visit and where. I won’t lie to you, some stood out more and some less, but I will remember the most the kindness of all I’ve talked too. All were happy to give informations about their brands and products and took their time for me, even if I wasn’t their ideal target.